image

image
image
is an old word (13c) derived from Latin imago meaning ‘copy, likeness, picture’ and in all its meanings suggests a real or mental picture. Since the late 1950s it has been used by marketeers, advertisers, and political spin doctors to mean ‘a concept or impression created in the minds of the public about a particular person, product, institution, etc.’:

• The first task of the public relations man, on taking over a business client, is to ‘re-engineer’ his image to include something besides the production of goods —J. K. Galbraith, 1958

• In contrast to the image of police work as exciting and dangerous…, patrolling was invariably boring and somewhat aimless —I. Marsh, 1992

• Mounted police charges and mass arrests kept the demonstrators out of the embassy, but the image of the building was darkened for good —Guardian, 2002.


Modern English usage. 2014.

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Synonyms:

Look at other dictionaries:

  • Image — Image …   Deutsch Wörterbuch

  • IMAGE — Même limitée aux arts visuels, l’image ne peut être séparée des racines profondes qu’elle a dans la mémoire, l’imagination, la pensée ou le rêve. L’image est sans nul doute l’objet de réflexion le plus rebelle aux classifications par genres et… …   Encyclopédie Universelle

  • image — im‧age [ˈɪmɪdʒ] noun [countable] 1. MARKETING the general opinion that most people have of a person, organization, product etc: • Law suits hurt a company s image and may hinder future fund raising. • A good advertising campaign will promote a… …   Financial and business terms

  • Image — bezeichnet das innere Gesamt und Stimmungsbild bzw. den Gesamteindruck, den eine Mehrzahl von Menschen von einem Meinungsgegenstand hat (z. B. von einer Person oder Personengruppe, von einer Organisation, von einer Stadt oder Ortschaft, von… …   Deutsch Wikipedia

  • image — IMAGE. s. f. Representation d une chose en sculpture, peinture, graveure. Les images des faux Dieux. les images des Saints. une belle image. une image bien faite, bien ressemblante. l image du Roy. briser, rompre les images. abattre les images.… …   Dictionnaire de l'Académie française

  • Image — Im age ([i^]m [asl]j; 48), n. [F., fr. L. imago, imaginis, from the root of imitari to imitate. See {Imitate}, and cf. {Imagine}.] 1. An imitation, representation, or similitude of any person, thing, or act, sculptured, drawn, painted, or… …   The Collaborative International Dictionary of English

  • IMAGE — im Reinraum Imager for Magnetopause to Aurora Global Exploration (IMAGE, auch Explorer 78) war ein Forschungssatellit der NASA, der als Explorer Mission der MIDEX Klasse (Middle sized Explorer) die Einflüsse des Sonnenwinds auf die Magnetosphäre… …   Deutsch Wikipedia

  • IMAGE — (from Imager for Magnetopause to Aurora Global Exploration ), or Explorer 78, was a NASA MIDEX mission that studied the global response of the Earth s magnetosphere to changes in the solar wind. It was launched March 25, 2000 by a Delta II rocket …   Wikipedia

  • Image — Sn Bild von jmd. in der Öffentlichkeit erw. fremd. Erkennbar fremd (20. Jh.) Entlehnung. Entlehnt aus ne. image, dieses aus frz. image f., älter afrz. imagene Bild , aus l. imāgo ( ginis) f. Bild, Bildnis, Abbild . Entfernt verwandt ist die… …   Etymologisches Wörterbuch der deutschen sprache

  • image — Image, ou resemblance et pourtraict fait sur le vif, Effigies, Expressa imago, Icon. Image et semblance ou representation de quelque chose, Idolum idoli. Image et semblance d aucun, Imago imaginis. Une statue et image de pierre ou de bois, Statua …   Thresor de la langue françoyse

  • image — 1 Image, effigy, statue, icon, portrait, photograph, mask all mean a lifelike representation especially of a living being. Image (see also SENSATION 1) in its earliest English sense denotes a sculptured, cast, or modeled representation (as of a… …   New Dictionary of Synonyms

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